California Wine

January 19th 2014 Journal


Sunday marks end of one week and beginning of another. My new stuff kicking in soon. It seems I will be doing wine where expected and should continue reviewing our new wine list which is retail. I follow my old habits and need to be familiar with the list so much and can forget about mostly and go about business. I think other things kick in shortly. I continued my second book and the middle chapter is so big it almost covers the whole book. Overdrive app allows only so much memory so complained that was too much for the app. I may have to finish on tablet. I try not to use the tablet so I use the Chromebook and works just fine. It is just a lot of work from here on. Another advantage of working in wine biz versus retail is I will have more money for non-essentials like wine bottles but being too busy that is not anywhere on my lists. That is about it today. Progress will be following a different path now. I was watching more detective series. Sherlock has run of episodes even for reruns and inspector Maigret pretends to be French in a series with not one person without thick British accents. He is ok. Nice acting though. I can do a better job! Granada TV did it as did Sherlock Holmes series so I was curious. These guys are in and out of pubs during work hours and have beer delivered to police station. Nice stories too. 95% of script is just talk…. No French actors in French series? I don’t know. Busy. 19 Jan 2014 10:11 am San Leandro, California

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January 9th 2014


THEY tell me some PEOPLE are upset I can read on my Nokia Lumia 520 Windows phone. Who cares. That would be a great deal because as many millions of iPhones out there one can hardly read seriously on iPhone screen. I am done with most of this basic review text. It has been an okay mind jogger as I have been told. I wouldn’t read a page if was on paper. My normal reaction would be after reading half a page to say “shuuuuut uuuuuup.” The text is too friendly and too basic. I couldn’t read on my Android tablet either but on my 4″ Nokia screen I did. We are at 51%! I think the reason is the app provides a tiny piece to read and is so hard to figure where we are. Knowing half way or where in chapter or book won’t matter. One needs to know how much read and to read live to decide it is time to declare one is tired or read too much. Since cannot do that, I just keep reading and wondering how much o read and how much left. Lack of layout helps more reading. Anyway we finish red Bordeaux and fall into California reds! The book is over and filler materials follow. I have to say this to get a few people mad. Sommelier training has least respect for California wine! Media gives them a huge priority of coverage but in academia they get treated equal with New York wine and lesser than New Zealand! I don’t blame them. Some people make wine as food. California fakes everything from wine to pistachios just to gain market share. I cannot remember the food and wine matching class in Sommelier training. Chocolate and red wine skipped? “There is no such a thing as matching chocolate and wine. CALIFORNIA INVENTS THIS STUFF.” Thinking about it I have to agree chocolate is a Northern California tourist commodity and California wine is not meant for food and has to go with something. And while we at it, all the superb foreign cheeses are banned so super creameries of California are “discovered?” Cheese is food for poor people in Europe traditionally and chocolate ain’t food at all. Good local cheese is so expensive hence needs “discovery” because it cannot sell as FOOD. And enough said of the wine. Do I bash? How about no balanced view is welcome in America? They have to be biased or something is done wrong. 9 Jan 2014 7:38 am Embarcadero, California

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Tuesday the 31st


It is Tuesday and New Year’s Eve. Do I care? I guess but not important. Since I have a new routine forming for past few weeks I have a few surprises here and there. I am used to not caring for the traditional calendar of public by now. Mine moves too fast AND is barely up and running. Because my work requires a lot of back to back activities I have a short attention span now. A todo list is a life saver because I have too much to do as in being busy handling little tasks in my mind and other things get forgotten or delayed unless a todo list keeps them and one visits the list regularly. That is where I am at. Tablet cannot go unless I carry a bag and I cannot Chromebook because no time. We shall see how we do since more stuff ahead. That is the state of Tuesday. I am reviewing a generic wine book and as appears I review a couple more and then I have to find tastings to attend. I guess I will be writing wine but my primary objective is to be on the wine calendar as of present time. My approach toward learning has changed over the past years. Instead of an organized and systematic approach to exploration I accept the fact that the field is a mess and no one system will allow me to handle it. I just get to work without a map basically. For now, after a primer that will mean occasional tastings as time and luck permit. I am sure what I write increases my level of activity for this and my Wine by Cush blog hence they become reactive for all practical purposes and this is in spite of the fact that most my publishing will happen by typing on a 4″ Nokia Lumia 520 screen! I think I produce just fine and I have changed my evaluation strategy also for sometime. Considering how many bad things happen regularly I only bother to mention or review the good ones. Too many to avoid means is better to mark good rather than put too many signs out in the field on bad ones. Fewer flags are a necessity to get somewhere. 31 Dec 2013 8:38 am Lake Merritt, California

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Week 52 2013


I declare.

It is last week of 2013. I am starting new procedure. After the events that ruined our projects in San Francisco in past few months I have finally started a new course. We don’t have projects but lots of stuff going on. I am getting busier. My wine stuff begin to flow. It is like ice cubes breaking out of mold and starting to melt in liquid. Skimming wine books works very well. I tested the system. Borrowing a big ass book failed recently. Library is a good place when we don’t want to own but I move around too much. I never made it past the introduction. My business adviser says his system requires being stationary. He says humans moving too much as walking or driving or traveling cannot do quality business work. Something about effects of motion on biology of corpus. I add that to the list of what I am to do. So easy to talk about but implement? My test has been a success. I am about 11% into a review text. Some weird dude asked me what I am looking at in my phone on the train this morning. I told him I am reading a book moron. He was too weird so I skipped saying moron but that was it. He needed a shave too and told to be a bum running around transit train early Saturday morning. That was my morning and by afternoon after looking at them wine labels I was thinking wait a second! I remember this about you! And eventually realized the chunk is melting and begins to flow. I thought unused knowledge was in a cluster of neurons sitting in the back of the brain. Apparently it is frozen also and needs melting. There are those people who think I am very scientific person and I like that but they are outnumbered 10000 to 1 by those who say piss on his science if that is science. I don’t like them. My wine chunk begins to melt and flow. A couple of books from now I have to begin tasting also. I have insulted so many reps at tastings. BUT the account reps that sold wine to Uncle Cush loved my ass. Most of all whatever I bought I sold which is what needed to sell more. Those were their good old days. I never missed them. I could care less. This week has not been tense. It is 2014 and I got news I will have a night job soon. That is a long story. My business adviser like all the rest hired to help us lacks enough security clearance BUT sure can read. They finally had to tell him after he read one of my recent blog posts who Uncle Cush is in real real life. I got a mouthful and that I tell people I fired his ass for poor business advice? Their success formula is to go 24/7! I feel like dealing with them crazy Hollywood bastards BUT we have a lot of advisers and they all say what he says. I am moving and shaking again. I am supposed to be stationary for quality work AND travel all the time. I am not very nowadays. My projects should not have been ruined. I let everyone know when I start tasting and the reps begin complaining I am rude about their wines….”You have any good wines I can try?…..Ah! You are so rude! ….. What? I just don’t want to try all these wines. I know what they taste like! Anything good you want mw to try?” And I am learning French too….. 28 Dec 2013 6:08 pm Oakland, California

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